There was also a moving account from something called Pearl (it means ‘positively enriching and enhancing residents lives’. Yuk – they should not have bothered with the words; this is a hotel company that also does care homes and it calls its hotels pearl; they could have done without this). And notice that they don’t know about apostrophes, when I’m a crabbit old service user, I shall be demanding that my provider is able to spell and puctuate their glossy brochures, as evidence that they take trouble over what they do.

However, now I’ve had the grouse, I thought this was a very good, non-unipart, way of motivating their staff to learn and develop both the systems and the skills of good care for people with dementia. Note, you management consultants: systems, skills and people – all together, all at once. That’s holism for you.

And truly convincing.

There’s a website but it’s not very informative: http://www.fshc.co.uk/elderly-care/dementia-care