Practical critiques of personalisation
It’s good to see some thoughtful critiques of personalisation policy coming out of people in central government, because we get so much naïve sloganising.
Two comments from central government people at a conference pointed out that you don’t get bespoke tailoring at high street prices, so there is a tension between cutting costs and personalisation in social care. And another point is the difference between services that you can deliver in a fairly routine way at high volume, and ‘relationship services where more personal assessments are needed’. Any social worker could have told you that.
Guardian Public (2008) An equitable life for all. Public December 2008: 30-1.


